Description

This thesis evaluates several alternatives for setting up small-scale agro-industrial enterprises in poor communities in highland Bolivia. The author describes the setting of the research and discusses steps in identifying potential enterprises, creating business plans, and finding financial resources.

INDICE DE TEMAS (Spanish):

Capitulo I Formacion de una micro empresa rural

Capitulo II Empresario Capitulo III La idea de Negocio Capitulo IV Actividad, producto o Servicios Capitulo V: El macro entorno Capitulo VI Mercado meta Capitulo VII Investigacion de mercados Capitulo VIII Politicas de comercializacion Capitulo IX La empresa y su organizacion Capitulo X Aspectos legales Capitulo XI Produccion Capitulo XII Recursos en equipos e infraestructura en General Capitulo XIII Calendario de trabajo Capitulo XIV Recursos financieros de operacion Capitulo XV Conclusiones y recomendaciones

Table of Contents (English):

Chapter I Formation of a rural microenterprise

Chapter II Business Chapter III The Business Idea Chapter IV activity, product or services Chapter V: The macro environment Chapter VI Target market Chapter VII Market Research Chapter VIII Marketing policies Chapter IX The company and its organization Chapter X Legal Issues Chapter XI Production Chapter XII resources in equipment and infrastructure in General Chapter XIII Work Schedule Chapter XIV Funds of operation Chapter XV Conclusions and recommendations