Comparative analysis of farmer and professional preferences towards conservation agriculture practices in Kendujhar, Odisha; an analytical hierarchy process study


C. Lai; C. Chan-Halbrendt; J. Halbrendt; D. Naik; C. Ray

Type of Document:
Conference Proceeding or Document


International Food and Agribusiness Management Association

Date of Publication:

Place of Publication:
College Station, TX


This study compares farmer and professional mental perceptions, in the village of Tentuli, India, of their preferences of specific conservation agricultural production systems and objectives as they relate to the Goal of improved income. The analytical hierarchy process is used to compare mental perceptions of various agricultural technology characteristics. Results reveal that farmers prefer intercrop/ plow with yield, while professionals prefer intercrop/ minimum tillage with profit as the most preferred objectives. Results can be used to support and promote collaborations amongst stakeholders and farmers to reduce perception gaps and provide recommendations towards other agricultural efforts in extension, government and agribusiness.

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