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In an effort to improve lives and at the same time save African wildlife, Cornell researchers are helping farmers in Zambia, Southern Africa, develop such products as peanut butter and tofu under the It’s Wild! brand name. The Goal? Enabling farmers to reap more financial rewards from the food they grow so they won’t poach threatened wildlife or destroy forests.
The effort is part of a partnership between Cornell and the Wildlife Conservation Society to support the Community Markets for Conservation (COMACO), a Zambian organization with a vision to save wildlife by addressing human poverty and hunger that forces farmers into poaching and cutting forests down for farm fields.
(Excerpt from article)