Explaining audience segmentation: investigating adopter categories to diffuse an innovation to prevent famine in rural Mozambique

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Details

Author(s):
R.A. Smith; J.L. Findeis

Type of Document:
Scholarly Article

 

Publisher/Journal:
Journal of Health Communication

Date of Publication:
n.d.

Place of Publication:
Not Available

Description

Coming soon

Additional Bibliographic Information

Smith, R.A., & Findeis, J.L. Explaining audience segmentation: investigating adopter categories to diffuse an innovation to prevent famine in rural Mozambique. Journal of Health Communication. In press.

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