An Evaluation of New Market Development and Marketing Strategies on Sorghum and Millet Farmers’ Income in Tanzania and Zambia
Ohio State University
Sokoine University; Department of Agricultural Economics and Extension Education (Tanzania); University of Zambia; School of Agricultural Sciences, Lusaka, Zambia (Zambia)
Donald Larson and J. Mark Erbaugh
The marketing research on sorghum and millet in Tanzania and Zambia contributes to the four INTSORMIL project objectives: promoting economic growth, improving nutrition, increasing yields, and improving institutional capacity.
The main objetive of this marketing project was to evaluate the effects of new market developments and new technology adoption on economic growth.