TMPEGS workshop for working plan year 3: Marketing aspect


O. Kurniawan; J. Roshetko

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General objectives: Develop a market value chain at the local, regional and national levels that builds upon existing marketing strategies and develop interventions to overcome constraints and make use of opportunities.

I. MARKETING ACTIVITIES A. Farmers’ Workshop: Disseminating VAF Baseline Survey Result and Technology Recommendation To Improve The Quality and Quantity Of VAF.

1. objectives: a. To disseminate VAF Baseline survey and RMA result that have been conducted from year 1 to year 2 project.

b. To maintain farmers, market agents and other stakeholders interest on SANREM Project. c. To give input and feedback from the targeted participants regarding SANREM research finding. d. To identify the interest group on VAF marketing development and create action plan. 2. Method and Procedure: a. The participants will be farmers from Sukaluyu, Hambaro and Parakan Muncang villages. Each village can send 20 representatives to attend the workshop. VAF market agents and development agency officers will also be invited as well as village and sub-district officers. Total estimated participants are 80 persons and at least 20% of women.

b. The workshop will be held in one village, Balai Desa Hambaro (tentative) for two days and conducted in Feb/March 2008.

c. In the first session, Marketing and Technology team will present the research finding at least from last 2 year of the project. And the second session, participants will be grouped based on their interest of VAF development.

d. VAF development action plan will be created using PRA and lead by facilitators. B. Farmers Comparison Study Trip To Good Practice of VAF Management Site. 1. objectives: a. To improve farmers’ knowledge and skill in good management of VAF. b. To encourage farmers, discuss and learn about success story from the success farmers. c. To get ideas and replicate the good practice management of VAF in farmers village’s origin.

d. To capture potential market, to collect marketing information and to see possibility in making collaboration.

2. Method: a. The site for comparison study will be decided based on information from market agents and other stakeholders.

b. Five representatives from each village project will be joined in the study. c. The trips will be facilitated by marketing and technology team and conducted at least in two locations.

d. Visit finding will be documented in the report and socialized to other farmers through FGD. C. Post-harvest Training On VAF Products and Promote Indigenous Vegetable Species of Nanggung Sub District.

1. objectives: a. To improve the quality of VAF products as required by market. b. To enhance farmers knowledge and skill in post-harvest handling. c. To increase farmers marketing role and create value added opportunities. d. To raise awareness amongst farmers and market actors. 2. Method: a. Farmers from interest groups will be trained by representative of market agents or other agency whose have expertise on vegetable post harvest handling.

b. Training will be given in 2 days both theory and practice. c. Promotion of indigenous vegetables species through poster and leaflet in village and district level.

II. EXPECTED OUTPUT A. Sufficient and reliable data/information regarding market demand estimates and information of VAF products available for the farmers.

B. Selected priority vegetables as focus of the project. C. Established interest farmer groups to collective marketing action. D. Improved quantity and quality of VAF products through project technological recommendations. E. Improved farmers income from VAF.

Additional Bibliographic Information

Presented at TMPEGS Indonesia Workshop, Bogor, IPB Campus, Bogor, Indonesia, 30 October 2007

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