Enhancing the Peanut Value Chain, from Processing to Marketing of Peanuts and Peanut Products – Processing
University of Georgia
Uganda Industrial Research Institute, Makerere University, National Agricultural Research Organization (Uganda); University of Ghana-Legon (Ghana)
Anna Resurreccion, Wojciech Florkowski (US)
Our goal is to enhance incomes and employment opportunities of people through a strategy of improving agricultural producers’ and processors’ access to markets and stimulating new market demand, through activities that for us on improving post-harvest techniques, quality, peanut processing, peanut product development and access to market information and linkages. We propose to address the global constraints with the developing/implementation of a model in peanut processing, marketing and utilization. Some peanut farmers are involved in post-harvest and processing activities, while others are successful entrepreneurs marketing peanut products. The approach will be based on the existing Peanut Innovation Incubator Model (PIIM) conceptualized, developed and successfully implemented by the investigators while working in the Philippines, Thailand and Bulgaria. Using the PIIM, the investigators have demonstrated commercialization or increased market-share of peanut products to a position of dominance. The model is appropriate for peanut processing activities by a village-based business or a larger business enterprise with nationwide distribution and exports. This project will focus on processing aspect of peanut based products and will work closely with other two projects (PIs – Dr. Florkowski; Dr. Resurreccion) which have emphases on product development, consumer preferences and marketing. The proposed research will help achieve the mission of USAID and the UN Millennium Development Goals (MDG) of poverty reduction, greater value of peanuts, improved public health and food security, gender equity, and development of partnerships.
Objective 8. Assess socio-economic impact generated through development, transfer and commercialization of peanut processing technologies. Objective 7. Enhance institutional capacity in the areas of peanut utilization research, technology development and transfer. Objective 6. Enhance human capital and advance skills relevant to peanut market research, technology development and commercialization. Objective 5. Transfer ingredient or product technologies for adoption and commercialization through partnering with identified peanut industry stakeholders. Objective 4. Develop technologies for new and improved peanut products targeted toward village-based, small, and medium size peanut processing industries. Objective 3. Determine issues related to expanding markets for peanuts including the status of peanut industry, practices and technical constraints in the peanut value chain. Objective 2. Establish current consumption and marketing patterns and identify potential new market opportunities for peanut-based products (This objective is primarily handled by Dr. Florkowski). Objective 1. Identify opportunities for enhancing peanut value chain, specifically processing and market development of peanuts and peanut products.